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2010 theme: Tribe

For the theme of tribe, STYLEAID evolved into its second year back at Burswood Entertainment Complex and was hosted for the second time by Verity James who was joined by local boy Dave Dawes who had just taken out the title of 92.9s Hottest footy player and was selected as a 2010 finalist in Cleo Batchelor of the year.

In a change from previous events it was decided to not run an on stage auction but to work hard at selling raffle tickets up to and on the night for a range of top end prizes. Whilst the prizes were great the results were not fantastic and the raffle was a one of.

STYLEAID 2010: Tribe


An amazing series of shots were created by STYLEAID Creative Director Aly May and Photographer Penny Lane that fostered four young upcoming stylists to create outfits and looks all built around a specific colour. There was purple, green, brown, orange and pink.

Stylists involved were Eddie Dos Santos, Teagan Sewell, Aly May, Kiara Thomson and Chelsey Waite. The images were then used for all collateral, the magazine, the website and were used in the parade on the night of the event.

This was one of the biggest shoots to date with over 25 people working all day on the shoot.

Venue &

Major sponsors involved in tribe were Burswood Entertainment Complex, M.A.C, Betts, ABSOLUT, Braziliano Coffee, San Pellegrino, Foote Francis Web Design, Funky Bunches, Stockman Paper Merchants, Daniels Printing Craftsmen, SCOOP Magazine, LUX, Gage Roads Brewing, PerthNOW, Travelworld Inglewood, Vinaceous Wines, Vmoto, Nicolas Feuillatte Champagne, OMG Events and Kova Sound.


The tribe committee was made up of Aly May, Annette Hasluck, Anita Carver, Beau Meakins, Carol Mackie, David Gardiner, Dave Trapp, Desiree Kerr, Gino Premici, Heather Robbins, Mark Reid, Oscar Chong, Stephanie Patniotis, Tamara Day, Tony Salom and the new event coordinator Jordan Burnham.

Models came from Catherine Ruze Agency, Chadwick Models, Scene Model Management and Vivien's Model Management.


STYLEAID 2010 Magazine Cover


For a second year the Creative designer award was once again sponsored by ABSOLUT and the successful designer was presented with a $5000 cheque to assist with an aspect of creating their label and getting it into the market place. The prize this year also included mentoring from Australian designer Timothy Godbold.

To quote Aly May at the time: "An impressive group of Western Australian emerging designers submitted their collections this year for the ABSOLUT Creative Award making it a very difficult decision for the selection panel. There were 4 outstanding young designers that all deserved to win but choice had to be made and Danielle Caputi is a worthy winner."

The STYLEAID after party was once again held at MINQ at Buswood.


Designers who took to the runway in 2010 included: ae'lkemi, Andrea Wolf, Antipodium, Arj Selvam, Aurelio Costarella, Flannel, Garth Cook, Kooey, Lonely 8-Bit Heroes, Of Cabbages and Kings, One Fell Swoop, PinchandSpoon, S2, the Butcher and the Crow, Timothy Godbold and United Constructions.

Also for the second year, WA fashion students were asked to submit ideas based around the theme of tribe and with a particular color palette (orange) in mind to be considered for inclusion in the STYLEAID finale. They also had to include an element that created noise and this produced some exciting innovative designs.

The final students chosen were then invited to meet with Daniel and Nine from One Fell Swoop and Tane from Of Cabbages and Kings for some mentoring through the construction stage. The final garments made an incredible impression on the runway for the finale and featured 20 individual designs from some great talented young design students.

After a one year break the STYLEAID Photographic Exhibition returned with the theme of tribe. The exhibition was open to the public at the Orangery Fine Art Gallery for a month as well as going on show at the STYLEAID launch event on June 1 at (A)LLURE and in the arrival area outside the Grand Ballroom on the night of the event.

For inclusion this year photographers had to submit their photographs for consideration and the top 18 were selected to be produced and put on display. The successful photographers for 2010 were Kathryn Sprigg, DI Vidos, Christophe Canato, Meleah Farrell, Michelle Taylor and Matt Reed.

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Friday 4 August, 2017
7pm - midnight
Crown Ballroom
Crown Towers Perth
Black Tie

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