2008 theme: Renaissance

This was the year that STYLEAID made its way back to Burswood Entertainment Complex and saw the event hosted for the first time by Narelda Jacobs from Network Ten and Paul O'Brien from Home and Away.

STYLEAID 2008: Renaissance
STYLEAID 2008

Campaign
Shots

The STYLEAID Photographic Exhibition was run for the third year and were officially launched at the STYLEAID launch event at (A)LLURE at Burswood on June 4 and then shown at the Turner Galleries in North Perth for a two week showing.

This time the photographers were not matched with designers but were given free reign to come up with an image that would best represent Renaissance for them. Photographers selected to be included were: Stef King, Michelle Taylor, Oscar Chong, Gary Sandford, Christophe Canato, Nicole McCluskey, Ian & Eric Regnard, Robert Frith Price, Penny Lane, Pierre Toussaint and Di Vidos.

Venue &
Sponsors

This was the second year that VanLee Constructions was on board as the naming rights sponsor for the event and were joined by other principal sponsors: Hawaiian, M.A.C, Burswood Entertainment Complex, Carillon City, Claremont Arcade, The Colonnade, San Pellegrino, Braziliano Coffee, Chalice Bridge Estate Wines, Belvedere Vodka, Gage Roads Brewing, Power Music, LUX, Kova Sound, Funky Bunches, Stefan the Diamond Centre, Lamb Print, BOX Magazine, Network Ten, Globetrotter Corporate Travel, Stockman Paper, (A)LLURE, MINQ and Veuve Clicquot.

The models come from Scene Model Management, Vivien's, Chadwick Models, Metro Models and Reid Model Management.

The
Committee

In 2008 the STYLEAID committee was made up of Aly May, Annette Hasluck, Ricky Arnold, Stephanie Patniotis, Georgia McDonnell-Adams, Paul McClurg, Carol Mackie, Miles Burke, Oscar Chong, Tony Salom, Desiree Selvey, Emily Salom, Tamara Day, Matt Lee and Mark Reid.

The
Magazine

STYLEAID 2008 Magazine Cover

The images that were used in the STYLEAID magazine and across all event collateral were shot by Ian and Erick Regnard and featured models Yasmine and Josh from Scene with the concept and styling coming from Aly May, with co production from Mark Reid and hair by Paul McClurg and make up from Carol Mackie.

The magazine once again changed shape and size with a strong editorial content featuring the work of the WA AIDS Council and was once again edited by Gavin McGuren with all of the graphic design work done by Desiree Selvey.

The
Experience

In another first for STYLEAID, a brand new and exciting project evolved between Stockman Paper Merchants and STYLEAID. A range of designers were invited to create a garment to be constructed from "EnDURO Ice", a semi translucent, laminated paper that does not tear but can be cut, sewn and constructed into a high end fashion garment.

The entries received were then judged by Chris Grant from Stockman Paper, Mark Reid from STYLEAID and Kristie Barnett, leading WA designer and textile maker of ae'lkemi accessories.

The winner of the design challenge was Leanne Lim and her completed gown closed the STYLEAID parade and could be found featured in all media post the event.

The STYLEAID after party was held upstairs at Burswood in MINQ.

The
Event

The designers showcasing their current collections were ae'lkemi, Aurelio Costarella, Antipodium, One Fell Swoop, Ruth Tarvydas, Material Boy, Stand International, Lola Australia, su and United Constructions.

The emerging designers element of the runway parade took on a new dimension for 2008 with any interested new designer asked to submit an expression of interest if they were launching either their first or second collection. 25 expressions of interest were received and a panel of industry judges that included STYLEAID stylist and parade producer Aly May, Marie and Daniel from One Fell Swoop and Mark Reid (STYLEAID Event Manager) short list 9 designers and then make the choice of the final 5 who were then asked to show their upcoming collections as part of the parade.

This added yet another way that STYLEAID was helping to evolve, support and nurture new emerging designers in Perth.

The five designers that were selected were: Alistair Yiap, Carly Hunter, Lincoln by Lincoln Ferguson, Of Cabbages and Kings and S2.

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STYLEAID ICON 2017

Friday 4 August, 2017
7pm - midnight
Crown Ballroom
Crown Towers Perth
Black Tie

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