2002 theme: Distortion

It was time to move from the Hyatt Regency as we had outgrown the space and so it was the first foray into what was then the Burswood Resort Perth and into the Grand Ballroom for an event where we lifted the numbers to 900 for the first and last time.

The after party was held at the Ruby Room at Burswood and gave guests the chance to get VIP entry and a free drink on arrival and an exclusive STYLEAID only area on the third floor.

STYLEAID 2002: Distortion

Campaign
Shots

The 2 models/performers chosen as the "faces" for the event were Sophia Barbagallo and Tom Foss, both coming from a dance background that fitted the photoshoot and theme to perfection.

Venue &
Sponsors

Sponsors involved with the event included Burswood Entertainment Centre, Swift & Moore, Braziliano Coffee, San Pellegrino, M.A.C, Network 10, ACCESS 31,SCOOP Magazine, Xpress Magazine, Montana Wines,Heineken, Alize, Lionel Samson, Xanadu Wines, LUXE Bar, AVLA, WA Ballet, West Australian Fashion Industry Association Inc (WAFIA), Red Bull, koro fine australian jewellery, Tommy European Foods, STA Travel, Power Music, L'Oeral Paris, Schwarzkopf, CPI paper, ZOMP and Advance Press.

The
Committee

The Distortion committee was made up of Aly May, Paul O'Connor, Hendra for M.A.C, Paul McClurg, Annette Hasluck, Tonia McNeilly, Dominique Monteleone, Emma Phillips, Marie Hewson, Sean Lofts, Russell Dewson-Jones and Mark Reid.

The
Experience

The hosts for Distortion were Blair McDonough and Katie Underwood. The event sold out 4 weeks before tickets went on sale.

In a first for the event the male life savers from North Cottesloe Surf Life Saving were involved in the event serving San Pellegrino to guests on arrival in their speedos. The other entertainment on the night was provided by DJ Paul Raphael who was accompanied by Graeme Blevins on Sax and Sohjan on drums, an opening number featuring the Perth Capoeira troupe and drummers, a finale featuring the WA Ballet.

The
Event

This was the first year that STYLEAID introduced VIP tables at the event with 3 tables sold - 1 for $5000 and the other 2 at $3000 each. All three of them sold 8 weeks before the event. Another innovation for Distortion was the inclusion of the STYLEAID sponsors thank you event that was hosted at Luxe Bar in Mt Lawley.

Fresh out of the Big Brother house, Nathan joined Frank Torre on stage to keep the bidding up for the auction.

This was the first year that STYLEAID focussed on WA Designers only and introduced an emerging designers section into the parade, featuring a range of new designers to the STYLEAID audience.

The designers showcasing their collections Aurelio Costarella, Megan Salmon, Su, Ae'lkemi, C.Design, i67, Ruth Tarvydas, Breathlesselfh, Periscope, Ngami, mien, Moskin, Vinzent, Jennifer Gaye Design Munting Daughter, Silly Rabbit, Palette, Pierucci, Silvia Car and Artisans of the Sea - Kailis Broome Pearls, Anne Farren, Elsie-Jean, Petrafanella, Ericaamerica and d.

Back to 2001 Forward to 2003

STYLEAID ICON 2017

Friday 4 August, 2017
7pm - midnight
Crown Ballroom
Crown Towers Perth
Black Tie

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