Designer: Claire Metcalf
It's the mid 90's and from obscurity emerges a young talent that within 6 months of designing her first swimsuit has landed the cover of Vogue... add a little bit of magic and what happens next reads like this...
The photo pictured – is one of the first campaigns produced here in Perth and released by C.Design, shot by now NY based Gavin O͛Neill, styled of course by Claire Metcalf, with Makeup by Bobby Bujisic, model the beautiful Cindy Watkins. Just one of the incredible images that C.design would appear in – the photo became a teaser for a label that changed the direction of the swimwear market and a style that C.Design would be known for and celebrities would flock too, including Elle McPherson, Sarah Murdoch, Kylie Minogue, Eva Hertisigova, Giselle Bundchen, Melissa George, who would all wear her designs.
The label would be picked up Internationally to over 50 elite department stores and boutiques including Saks Fifth Avenue NY, Barneys NY, Bergdorf Goodman NY, Harvey Nichols UK, Selfridges UK, CK Tangs Singapore, Calypso St Barths, Valentino Milan to name just a few.
It would appear in publications such as Vogue USA, UK, AUS, Harpers Bazaar USA, UK, AUS, W Magazine NY, Black & White, Marie Claire, Oyster, Collezioni Italy, Womens Wear Daily NY, Wallpaper UK, Worth Global Style Network..
Claire is now the joint Director of newly formed ͚'Creative Collector' an Interior design speciality company formed with Renee Coleman of Empire Homewares fame. Claire is also represented by ͚Viviens Creative͛ as their stylist/producer in fashion, food and interiors and she works to bring the same creative vision to her clients as she did for her own label.