Designer/s:
Joanne Pellew
Launched (year):
2007
My Day Job is/was:
Kooey is my life.
My very first completed design was:
My Phys Ed teachers ball gown when I was in year 10.
The best advice I've ever been given:
Only The Strong Survive
My greatest inspiration is:
The vibrant colours of Australias natural flora and landscapes.
A word of power that best describes or encapsulate your design ethos:
Australian
A single sentence that perfectly describes your collection for Spring/Summer 07-08 :
A fresh range of beautifully styled swimwear which captures the heart and soul of Australia due to the original prints being influenced by the designers Indigenous Heritage and love of vibrant colours.
Your understanding/interpretation of this year's theme of 'reflection':
We can interpret the theme 'reflection' in many ways, I would like to interpret this theme in my own way. I would like to reflect back into myself and my life, of how fortunate I am, so fortunate that myself and my family are healthy and happy people. And so fortunate that I am Australian and I've used this as my main inspiration for my swimwear, how lucky am I to be the designer of a swimwear label from the beach and swimming nation of the world?
